The Great Waldo Peel & Win was a contest held by Life Cereal in 1991. Each box of cereal included a collectable trading card featuring 1 of 12 different Where's Waldo scenes. The peel-away back of each card offered participants a chance to win 1 of 10,000 Waldo toys from Matel.

Participants could also send away for a free Waldo Card Trading Card Keeper by providing 3 peeled-off card portions.



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